Pop Up books start in childhood, creating surprise and amazement. And like other truly special childhood objects, the pop up never really looses its appeal. And why would it. From the seemingly dull world of the flat book explodes constructions that seem almost magical in their ability to spring from the page. This “page that is not a page” provides a delightful example of how fun objects work and how little it can take to use fun to creates smiles.
Love Pop cards takes the wonder of the pop up and doubles down in a series of cards. Lots of greeting card feature simple pop ups and other googly eye gimmicks. But Love Pop is special in its combination of extreme popping up to bring a bit of wow to the predictable package of the greeting card.