Any culture that gives you hard candy to listen to someone tell you about software has lost track of something.
What, I’m not sure.
But wandering the stiff wonderland that is the GDC Expo, you pretty much expect that if you want a bite-sized Snickers or a free t-shirt, you’re going to have to pretend to be interested in someone selling middleware, or payment services, or call center support or super balls.
I’m sure that that there are perfectly reasonable people selling useful things at the Expo. But if you want to know what people care about, they care about giant gerbil balls that you get inside, mount a pair of VR goggles on your head, grab a gun controller and wander around in a 3D world and shoot things that are probably Martians. Or aliens. They’re bad, whatever they are. And you have to shoot them.
Guy Dubord might have lamented the society of spectacle in the 60s. But the dude should not have shot himself in the heart so long ago. He really needed live to see the superball. Then he would have shot himself in the eyes.
Get your own VIRTUSPHERE from www.360virtualventures.com